Most people won’t hear your ideas from you — design for that
Ideas are currency.
Most people won’t hear about a big idea from the originator. Package your ideas so that they can spread through the community without friction.
Package your ideas to travel — make them possible to share
Ideas should be possible to spread in a casual conversation.
“Hey, I heard about this company last week…”
Simple: Describe the idea in a way that is easy for non-experts to understand.
Unexpected: Give them a hook, a memorable, unexpected data point that pulls them back every time.
Relevant: Will it travel freely along an existing conversation in that community?
Needed: Never forget the answer to “So what?”
People will trade them if they perceive value — make people want to share them
Ideas are currency. People transact with them because they are adding credit to their social ledger.
When you share your idea, think of it like giving the listener $100 to trade for their own benefit.
Does it make them look smart, or connected with the latest thinking?
Can they wow people at the water cooler or the next team meeting?
Does it help their community solve a problem that they can pay forward?
Then the world will come to you
After a while, the idea comes back to you with new possibilities attached. Projects to explore, ideas to build upon the original, new relationships.
It is even more magical when the ‘idea-giver’ doesn’t know it came from you originally.
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