6 tips for scientists to be better storytellers
Inventions that can could change the world, will fail to do so without a great story.
Stories evolve over time. They are a vehicle that travels through the media of public conversation.
#1: “So-What?” hunting
The core of the story is the answer to ‘So What?’
It isn’t a description of the technology. People only listen to that when they are convinced the idea is worth building.
Go and find yours. Try a few. Watch how people respond.
#2: Your story is a net to catch opportunity
Each time you tell it, you light a beacon for others with similar ideas to find you.
When asked: “How should people approach you?” I say: “Much better if I find you.”
#3: Storytelling is not hype or ‘lying’
Many scientists pull away from stories because they believe it is inflating the truth.
People want to understand what is possible. The impact you want to make. The journey that they can go on with you.
#4: The story comes first
The founding moment is a story. Before anything else is built. It is scrappy at first but comes to life. How people respond, influencers what is built.
#5: Listen to how others describe it
One of my favourites @FutureFeed1 (not an investor)
They said: “Delivering abatement of ruminant methane at low dose with potential to cut agriculture emissions and improve ruminant productivity.”
Media said: “Low emission cattle”
#6: Different audience, different story
Practice layers of complexity for different crowds.
Watch this remarkable YouTube series of experts describing ideas to different audiences.
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